“The moment you go from an informational site to an ecommerce site, you’ve got to have all of your online as well as offline business processes in place,” Sawhney says. “You can’t do commerce without fulfillment, receivables, credit policy administration. Some of these guys may be dealing with consumers, in which case credit cards are enough. But if they’re dealing with other small businesses and they need more sophisticated, non-credit-card based credit management solutions, will they be set up to do that, too?”

“For a company like Bigstep, there’s definitely going to be a services overhead,” says Forrester Research analyst Paul Sonderegger. “Bigstep is going to have to spend a lot of time and effort really staying in touch with clients: ‘How are things going? Are you satisfied?’ They’re going to have to give that level of service to all of their clients in order to get the necessary number of them to upgrade to paid services.”

And some just may never make the switch from bricks-and-mortar to click-and-order. “I was trying to explain to this one guy who owns a printing business how affiliates work, how he should pay a buck or two to someone who brings orders his way-and he just didn’t get it,” says freemerchant.com’s Wilson. “It doesn’t matter how easy you make the product-some small-businesspeople are never going to have an Internet business by themselves. They have an area of expertise. They know all about printing, or all about roasting coffee. And that’s all they care about. Some people who are really into the Web but don’t know much about business need to create partnerships with people who really do have something that could be sold over the Internet, but don’t have the wherewithal themselves to make it happen.”

Such thinking seems somewhat contradictory. If small businesses are reluctant to pay for Websites from large corporations, will they be any more willing to pay for Website maintenance from independent contractors? On the other hand, Wilson says he’s already seeing it happen-a small number of freemerchant.com sites have been created and maintained by “Internet reps” who have struck deals of one sort or another with various small businesses. And, indeed, the site-making and -maintenance tools at freemerchant.com, eCongo.com, and especially Bigstep.com are powerful enough that Internet-savvy middlemen can afford to take some entrepreneurial risks: If it only takes a few hours to set up and maintain a full-fledged commerce site, then why not do the work on spec in exchange for a cut of any online revenue? It’s easy to imagine that companies such as AT&T and MindSpring would like to see the trend catch on. Surely, they don’t want to be the only ones charging small businesses for Web services.

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Researchers analyzed data from a 1991-1996 survey of approximately 5,000 doctors. Information was gathered from more than 16,000 visits with patients aged 11 to 21. While doctors inquired about cigarette use in approximately 70 percent of these visits, they neglected to counsel the majority of their young patients about the dangerous habit. Indeed, physicians were found to counsel patients about smoking in less than 2 percent of their visits with adolescents. Among patients who were known smokers, doctors discussed tobacco use in only 17 percent of their visits.

“The report … is an important wake-up call to physicians, academic teachers, and researchers,” wrote University of Minnesota Drs.Dorothy K. Hatsukami and Harry A. Lando.

Experts estimate that more than 3,000 American teenagers begin smoking every day. Those who pick up the habit as youngsters are more likely to become lifetime smokers, and as a consequence suffer from smoking-related diseases such as lung cancer and heart disease. Targeting adolescents has been identified as a crucial step in reducing the prevalence of smoking, and doctors can play an important role in these efforts.

“The responsibility of a physician is to prevent disease as much as it is to cure it,” remarked Dr. William G. Cahan, a chest surgeon with Memorial Sloan-Kettering Cancer Center in New York. “Advising adolescents about not smoking is just as important as vaccinating them against polio and other adolescent diseases. There’s no difference.”

The study found that non-white patients were less likely to be questioned about their smoking habits and to receive tobacco counseling than white patients. Doctors were more inclined to discuss tobacco use with older patients, and with those who had asthma, lower respiratory infections or who were pregnant. Researchers also reported that compared to specialists, primary care physicians more often discussed the harms of smoking with their patients.

Guidelines for counseling adolescents and young adults have been provided by the National Cancer Institute and the American Academy of Pediatrics. These guidelines recommend that physicians inquire about the use of tobacco by their young patients, commend non-users and advise patients to quit or abstain from tobacco.

Study authors expressed concern that despite these guidelines and the highly publicized efforts of the public health community to reduce teen smoking, physicians have not assumed their responsibility in discouraging adolescent tobacco use.

“I think a lot of physicians are defeatist about the impact they can have on adolescents,” said Cahan. “Talking to young patients about not smoking can be difficult, but it’s very important,” he added.

Cahan recommended that supplementary materials and a list of referrals be made available to physicians to help them in their efforts to counsel patients about the risks of tobacco use.

“The overwhelming majority of smokers take up smoking as teenagers,” commented Dr. Gilbert Ross, medical director of the American Council on Science and Health. “If we are ever to have an impact on reducing the rate of smoking in this country, we have to educate our young people to its real dangers. Physicians must take a leadership role in this endeavor.”

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Blood pressure is measured as systolic pressure (when the heart is contracted) over diastolic pressure (when the heart is at rest), both in units of millimeters of mercury (mmHg). A reading of up to 130 over 85 is considered normal. A blood pressure reading of 130 to 139 systolic over 85 to 89 diastolic is the “high normal” range. A person with systolic pressure from 140 to 159 mmHg and diastolic pressure from 90 to 99 mmHg is said to have stage 1 hypertension.

Reducing blood pressure through exercise and weight loss could move many people from stage 1 hypertension into the “high normal” category and many others from “high normal” to “normal,” according to study author Anastasia Georgiades, Ph.D., of Duke University Medical Center.

Participants in this Duke University Medical Center study were sedentary, moderately overweight adults with systolic blood pressure between 130 and 180 mmHg and diastolic blood pressure between 85 and 105 mmHg. They were divided into three groups: exercise only, exercise/weight loss, and a control group. The exercise-only group participated in a supervised exercise program three to four times per week and was instructed to maintain their usual diets. The exercise/weight loss group followed the same exercise regimen, in addition to a program of weekly group weight-loss meetings and reduction of caloric and fat intake. The control group maintained their usual exercise and dietary habits.

After six months, both the exercise/weight loss group and the exercise only group lowered their resting and stress-induced blood pressure levels. Further, the exercise/weight loss group showed a greater reduction in resting and stress-induced diastolic (bottom number) blood pressure than the exercise only group.

While these results are encouraging, they may not apply to everyone. Kenneth Prager, M.D., a clinical professor of medicine at the Columbia University College of Physicians and Surgeons, added another caveat: “This study, which involved patients with ‘high normal’ blood pressure and mild hypertension, cannot be generalized to patients with more severe hypertension, who may need to remain on anti-hypertensive prescription drugs despite a weight loss and exercise program.” Prager is a scientific advisor to the American Council on Science and Health.

The idea that exercise and weight loss can reduce blood pressure is not new: For years physicians have encouraged their inactive hypertensive patients to exercise and lose weight. This report does, however, add to current knowledge in two ways. First, it reinforces, with a carefully controlled study, that exercise and weight loss can lower blood pressure. Second, this study examines what is known as “stress-induced” blood pressure, the blood pressure reading obtained during an activity associated with mental stress, such as giving a public speech or recalling an angry moment. Exaggerated cardiovascular response to mental stress is a risk factor for heart disease. In fact, some physicians say that a high stress-induced blood pressure is more deleterious to a person’s health than a high resting blood pressure.

Prager cautions that those on anti-hypertensive drugs should not immediately throw their medication away and go for a run. “Any reduction or removal of medication must take place under a doctor’s supervision,” he said. For those with stage 1 hypertension or “high normal” blood pressure looking to reduce their blood pressure without the use of drugs, Prager offers this advice: “Consult with your physician about beginning an exercise and weight-loss program such as the one in the study. After a substantial period of time, and as directed by a physician, you may be able to reduce your dependence on anti-hypertensive drugs.”

Nor was DDT shown to be a human carcinogen, certainly at environmental doses, as stated by A.J. Lehman, M.D., director of pharmacology at the U.S. Food and Drug Administration, in 1965.

Harm to Wildlife — Where?
The propaganda assault on DDT was enormous. Activists alleged that it was harming birds, including declines in bird populations, loss of reproductive capabilities, eggshell thinning, etc. A closer examination of the literature showed different results.

The raptor populations of eagles, hawks and falcons have been the subjects of scorn for decades, prior to the introduction of DDT in the early 1940s. Not only were they viewed as vermin, but because they were at the tops of their food chains, they were also viewed as menaces to other birds — especially game birds. However, as a result of over-hunting and egg-collection, raptor populations were approaching extinction years before the use of DDT.

The ban’s supporters in one case reported DDT in bird tissue taken from stuffed museum birds, which had died before the advent of DDT, a difficult finding to explain. Effects must always follow causes, not before. The analyses were later found to be incorrect, but not before they had been publicized and accepted as fact.

Bird-count data from sources such as the Audubon Society and the Hawk Mountain Sanctuary, showed a steady increase in raptor populations during the years of heavy DDT use. Lawmakers banned the hunting, collection and shooting of raptors, permitting raptor populations to recover. Thus the DDT ban was not responsible for the population increase.

Contrary to the unsupportable musings of Rachel Carson (who triggered the assault on DDT with her book, “Silent Spring”), the robin population increased a stunning 12-fold during the years of heavy DDT use. Even today, alarmists still consider her unscientific words biblical.

Other bird-count data showed that at least 26 varieties of bird populations increased during the years of heavy DDT use (1941 to 1960).

Focused laboratory experiments attempted to replicate eggshell thinning in many bird species, and failed to demonstrate eggshell thinning over wide ranges of DDT doses. In a few cases a small increase in eggshell thickness occurred in birds fed high doses of DDT.

The world owes much to the efforts of Africa Fighting Malaria’s Bate and The Malaria Project’s Attaran. Their decision to revisit the use of DDT may prove influential in saving millions of lives. As EPA administrator, Whitman has the opportunity to follow in Bate and Attaran’s footsteps.

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As president-elect Bush selects his cabinet and advisors, his new Administrator of the Environmental Protection Agency, New Jersey Gov. Christie Whitman must become knowledgeable of the dubious, unscientific history of the agency. Historically, the EPA has been very harmful to a lot of people.

The Costs of the Ban
The human and economic costs of the DDT ban have been staggering. The United States should rethink its science and environmental policies and put human health first. It should end its chronic deference to harmful agendas of elitist Greens.

In December 2000, the United Nations Environmental Programme (UNEP) met in Johannesburg, South Africa, to implement a global ban of 12 chemicals the UNEP regarded as harmful. These chemicals, called persistent organic pollutants (POPs) included organo-chlorides such as DDT. UNEP proposed that these chemicals be banned because of their alleged harm. The case for harm hinges upon allegations of persistence, various cancers and reproductive problems. When one examines the specific POP data, cause-and-effect relationships and scientific plausibility, the allegations become very fuzzy.

Thanks to the continuing efforts of a few individuals and organizations, such as Roger Bate, M.D., head of the South African non-government organization Africa Fighting Malaria, and Amir Attaran, M.D., head of the Malaria Project, DDT received a restricted exemption from the UNEP ban.

Johannesburg provided a sobering setting for the UNEP meeting since malaria has increased in South Africa since the 1996 DDT ban. Malaria has returned with a vengeance in South Africa and Mozambique, and in Asian countries. There were 163 malaria deaths in South Africa in 1996 while the total (fatal and non-fatal) cases of malaria there rose to 28,000 in 1999. Globally, the annual malaria death toll is more than 2 million per year, plus hundreds of millions more non-fatal afflictions. Such have been the human costs of the EPA 1972 DDT ban.

The total human costs of the DDT ban have been even higher since foreign companies are reluctant to expand companies into African states, exposing highly trained workforces to these hazardous diseases. This has kept much of the African subcontinent in grinding poverty, while much of the world increases in productivity and prosperity. Further, chemical substitutes for DDT such as Larvex-100 have been invariably more costly and less effective.

DDT remains the premier insecticide effective against the anopheles mosquito, which is the known carrier of the organism that causes malaria.

DDT is also effective against several potentially fatal insect-borne diseases such as typhus, plague, yellow fever and sleeping sickness. These are carried by a variety of flies, aphids, lice, and mosquitoes, among others.

The controversy surrounding the DDT ban featured so called “junk science” in many areas. The controversy, the flood of bad science, the subsequent DDT ban and the deaths of hundreds of millions that followed should serve as a warning to all policy makers, especially those in the new administration. The ban demonstrates the harm of poorly reasoned health and science policies. Junk science will never protect the environment or people.

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You have a lot of chiropractors who are fairly simple and straightforward: if it hurts here, that’s where you adjust it. With me, if it hurts here, yes, the problem may be here, but let’s just see if it’s here or if it’s coming from someplace else: because, if it’s here, [it's] easy [to correct]; if it’s coming from someplace else and I just adjust here because you say it hurts, I’m going to create another problem. And I’m not going to do that.

To really take care of somebody, chiropractically, do it right. It’s actually a very specific science. …

What chiropractic really is doing is trying to help keep the nervous system free and clear. So the spine … is where you start from. But [as] muscles move bones, you have to worry about the muscles: Are they too strong or too weak or what?

If you’re feeding nutrition into the body … that nutrition breaks down and it goes into muscles, tendons and ligaments. If you’re putting junk into the system, you’re putting junk into tendons and ligaments and muscles.

“So I gather you’re a mixer,” I said.

“You’re probably better off calling me a straight mixer,” Crescione responded.

He claimed he had detected neurological “weaknesses.” When I asked if he attributed them to backbone pressure on my nerves, he replied, “Yes. Some of it’s [by the] spinal bone; some of it’s by soft tissue.”

When I asked Crescione whether he performed cranial balancing, he said it was a must. He concluded that I had a sprained sacroiliac joint and was “falling apart.” He stated that I should resume weightlifting to prevent low-back pain — even though I had told him that the symptom had disappeared after I’d quit weightlifting. He added that the (alleged) sacroiliac-joint sprain was causing digestive problems involving the pancreas. He told me:

The mid-thoracic area is one of the places that supply the pancreas. So if you get stuck ["subluxated"] in the mid-thoracic area, you get a change in nerve flow from that nerve out to the pancreas. So what does the pancreas do? Sugar metabolism. That’s your energy. So a lot of those afternoon yawns may be coming from that thoracic [area] being stuck.

He advised me to get an X-ray, for $50, at his other office.

The chiropractor enumerated my options: I could do nothing; I could seek a second opinion from a physical therapist or exercise physiologist; I could submit to chiropractic treatment of “spinal misalignments or spinal subluxations”; or I could avail myself of his counseling services concerning nutrition and exercise “to get as much change into the nervous system as possible.” However, he warned me: “I’ll tell you now: This low-back pain … will recur again, and it will get progressively worse to the point where you’re not going to be able to get up, and then you’ll be out.”

“But it hasn’t gotten worse,” I countered.

“It will,” he asserted. “You may not have a big problem there until you’re in your 40s or 50s [I was 39], and then it’s going to come in a form of a disc that they want to take out. That’s your choice.”

When I inquired about fees, Crescione said I needed dietary counseling, spinal “adjusting,” and possibly applied Kinesiology — “the icing on the cake” — just to treat one of my “different problems”: my tendency to yawn in the afternoon, which he termed “a digestive thing.” He estimated that at least two sessions per week for six to 12 weeks would be sufficient to correct my alleged problems. The quoted cost per session was $40.

Not long after my visit, Crescione’s office made expiration-dated “certificates” available elsewhere in the health spa entitling bearers to a free exam. I also overheard an employee of the health spa tell a potential member, “When you join, you can get a free spinal analysis.”

The Bottom Line
National Council Against Health Fraud president William T. Jarvis, Ph.D., has noted that physiotherapists, athletic trainers and various medical specialists sometimes use manipulation to treat certain musculoskeletal problems. Jarvis explains:

The fact that most of their schools are accredited reflects the failure of the U.S. Office of Education to require that health professions whose accrediting agencies they recognize be scientifically valid.

In the July 1991 issue of “Philosophical Constructs for the Chiropractic Profession,” William Bachop, Ph.D., professor of anatomy at National College of Chiropractic, provided a sobering critique of chiropractic’s theoretical basis. In an article titled “The Warfare of Science with Philosophy in Contemporary Chiropractic,” Bachop stated:

What is called “Chiropractic Philosophy” turns out to be a creed, and what is pointed to as philosophical discourse is more like a sermon preached to the converted. …

The defenders of the chiropractic faith are not true philosophers: they are true believers. They denounce change as apostasy. They call upon the faithful to resist heresy. The principal heresy is any science that flies in the face of their doctrines or, better said, dogmas. When science happens to agree with some doctrine of theirs, no one is allowed to forget that science is in agreement with them. But when science disagrees, one is sanctimoniously told that science is a limited way of knowing and that chiropractic philosophy is a way of knowing that transcends the limitations of science. … So science becomes a buffet from which one selects those scientific tidbits that satisfy one’s taste.

These comments are germane to other forms of “alternative” healthcare.

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If the Doctor holds in his mind a picture of what he wants that [patient's] body to do and be, he will then give the instructions to the Innate of that body as to what it is to do. If that person has perfect faith in the Doctor, the composite personality has been established — the two have become one in healing — then the mind of that patient, his conscious mind, accepts your image and your adjustment, and immediately the “trapdoor” to the Innate is opened. That image which you have given, along with the physical adjustment, activates the Innate Intelligence within the patient so that it will manifest exactly what you desire it to do.

An institute flyer illustrates the relationship between the “diagnostic” and “therapeutic” phases of concept therapy:

Improper eating habits cause … [the digestive] zone to be out of order in the majority of cases and it is most often in a state of subluxation. With Suggestive Therapy the Doctor, through the Chiropractic adjustment and proper suggestion, can impress the Innate Mind of the patient with the concept of perfect digestive health and the expression of health will result in the patient’s body. …

In treating circulatory disorders, which may be functional, there is more involved than merely moving a bone. The Doctor, having diagnosed the cause, must create an image to accompany the adjustment. Then … this image of Perfect Circulatory Health is transferred to the Innate Mind of the patient which will begin the expression of bodily health.

Concept therapy is thus a “winning” combination of fundamentalist chiropractic, creative visualization, faith healing, food combining, psychic healing and self-healing. If this isn’t religion, what is?

My First Chiropractic Exam
Chiropractor John Crescione and a colleague operate the BQE Chiropractic Wellness Center in Woodside, N.Y. Their facility is located inside a health spa called the BQE Racquetball and Fitness Center, of which I have been a member. An information sheet from Crescione’s office states that he has a B.S. degree in nutrition and a strong background in exercise physiology. Over several years, I have collected flyers from the office that include the following assertions:

Food preservatives and additives add considerable stress to the body.

The death of a loved one, separation from a spouse or any other emotionally charged trauma often creates physical difficulties. … Pain will occur where it never did before. This is often the sign of an emotionally induced subluxation.

A chiropractic spinal adjustment is one of the best things that could happen to a child (or adult) suffering from ear infection.

If drugs truly corrected health problems, then they would only have to be taken once. … Drugs lie to you.

Tiredness, fatigue and exhaustion are one of the early signs of vertebral subluxations.

Healing is indeed one of nature’s miracles. It is as miraculous and mysterious as the miracle of birth.

One of the flyers states that a chiropractic examination is “essential” if a child has asthma, bronchitis, colic, constipation, a cough, a sore throat, frequent colds, a sinus problem, a fever, an ear infection, a hearing impairment, an eye problem, hypertension, numbness, poor posture, scoliosis, a skin disorder, or a pain in the arm, hand, leg, foot, head, neck, shoulder, hip, stomach or a joint.

During the summer of 1993, a sign in the window of the BQE Chiropractic Wellness Center offered a free spinal exam and consultation. I made an appointment for Aug. 10. Shortly after my arrival, the receptionist asked me to complete a case-history form that included the question, “How long has it been since you really felt good?” As I did so, the portly chiropractor gave dietary advice to a trim passerby he knew:

It’s not what you’re eating [that's important]; it’s the quantity. If you’re working out heavy, there needs to be a constant supply of nutrition in the body so that your cells … will be able to constantly give you nutrition for healing and growth. It’s not having two other meals somewhere in the course of your day [that's important]; there has to be a meal — not a full-course meal, because you won’t be able to sit down and eat five times a day, but enough of a meal where you’re getting enough protein, carbs, and, you know, blah, blah, blah. All right. Now, that’s the dietary change you make. Get used to eating more, so that you have more fuel. … [Telling you] to eat this but not eat this and eat this [is] too complicated. Right now, get used to eating food. I’m a simple man.

The acquaintance thanked him.

I informed Crescione that I was a health writer who had never consulted a chiropractor and that this inexperience had motivated me to see him. “Oh, boy!” he responded. “You picked the right guy to come to.” He briefly described his credentials and said his wife was a registered dietitian. He stated that he’d elected not to pursue a career in exercise physiology because he’d gotten tired of administering tests. “You can call me John,” he said. “I’m pretty laid-back.”

I had indicated low-back pain as my major complaint on the case-history form but told Crescione that I had not had it recently. As I lay fully clothed on my back on a slender table, he asked me to counteract pressure from his hand with one, and then the other, of my variously outstretched arms. With his other hand, he poked different parts of my body. He explained: “All I’m doing right now is trying to ascertain the muscle strength and position of the pelvis in relation to your muscle strength, in relation to your entire nervous system. The tests may be similar [to those of physical therapy], but the reason that we’re doing them is different.” With my arms relaxed, he continued poking, evidently searching for tenderness.

He asked me if I tended to yawn in the afternoon, and I said I did. Then I lay on my stomach. He began poking me alternately on the left and right sides of my body and asking me which side was more sensitive. Next, he initiated a procedure involving my legs that was similar to his previous “tests” of arm strength.

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Just Between Us ‘Innates’
Concept therapy is a pseudonatural chiropractic system based on the notion of “Innate to Innate communication.” The system’s originator, chiropractor Thurman Fleet (1895-1983), introduced it in 1931, and his son, George T. Fleet, Jr., promotes it through the Concept-Therapy Institute, in San Antonio, Texas. An institute flyer states: “The Human is a soul (psyche), and has what he or she calls a mind and a body.” Concept therapy comprises a “diagnostic” phase — zone therapy diagnosis — and a “therapeutic” phase — suggestive therapy.

Chiropractor Eddie Harrison described the “diagnostic” phase in the November 1990 issue of The American Chiropractor:

It divides the nervous system and body into six Health Zones: Glandular, Eliminative, Nerve, Digestive, Muscular [and] Circulatory Zones. There are six corresponding reflex points on each side of the occiput [back of the head] and four vertebrae associated with each Health Zone. Analysis consists of locating the most sensitive point on the occiput, indicating which Zone is stressed, and then specific adjustments are given to the subluxated vertebrae. If the adjustment is correct, there is an immediate reduction of tenderness on the reflex point. This is very impressive to the new patient. Zone testing at lay lectures is a winning procedure. People love it.

Suggestive therapy, the “therapeutic” phase of concept therapy, involves spinal “adjustments,” “healing suggestions,” a diet “to eliminate toxins,” and food combining. The basis of suggestive therapy is D.D. Palmer’s interpretation of autosuggestion. In scientific medicine, the term “autosuggestion” refers to the process whereby individuals accept an idea or plan and then adjust their behavior to it. For example, a smoker may convince himself that smoking entails an inordinate risk and thereby quit. Palmer, however, apparently regarded autosuggestion both as a key cause of disease and as a variant of self-healing.

In a booklet titled “The Cause of Disease” (1967), Thurman Fleet expounded:

Intense thinking about disease is probably what Dr. Palmer meant by autosuggestion. Intense thinking about a disease or ailment will, in time, create the disease in the body. … A person can center his mind on some negative aspect of health, or disease, and actually [create] a thing in his mind called a concept. A concept is a group of ideas put together, with precision, which becomes a thing — either a bad thing for the body or a good thing. …

People use their thinking power to think negatively and thereby bring upon themselves deplorable conditions. This power can be used for good or evil, for health or disease. …

A person suffering from a functional disease, or disorder, must go to the doctor in whom he or she has faith. Faith is the key that opens the door to the Innate Healing Power. …

When a doctor, seeking a cure, goes to … people [who teach any technique] and becomes sold on what they teach him, he goes back to his office and, with faith in that system, he explains it to his patient and transfers his faith over to him or her. Then the patient gets well by that particular system.

Accordingly, a Concept-Therapy Institute flyer claims that concept therapy enables doctors to cure “under any and all systems.” A circular for a 1992 seminar claimed:

How you deliver your adjustment to reduce subluxations carries with it a vibratory suggestion that directs the Innate Intelligence to speed up or delay the patient’s recovery. …

The doctor’s thoughts, ideas and inner feelings are transmitted to the patient vibratorily. The doctor who learns the hook-up between Doctor Innate and Patient Innate becomes a powerful broadcaster of health and success. Herein lies the discovery of getting patients well and attracting a bigger practice.

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According to the procedure, Wells would try to pull down my arm. I would resist. Under normal circumstances, my arm would remain strong. But by Wells’ pressing or poking different spots on my body, the arm would give way, I had learned. He told me that muscle weakness corresponded to other health problems.

Wells tested the arm. It remained strong. Then he reached for the potato [he had brought from another room] and placed it on my chest. WHAMMO! When he pulled, my arm dropped like a rock.

“I guess this means I shouldn’t put any potatoes on my chest?” Brown ventured. The chiropractor replied that potatoes would have the same effect regardless of their position on the body. He performed the same procedure with an egg and explained that enzymes and other constituents of the potato and the egg had acted unfavorably on the reporter’s “aura.” Wells claimed that this “interference” indicated a health problem — probably a nutritional deficiency. After further “testing” of the same sort, he sold four bottles of “glandular” supplements to Brown for $47.50.

In an article in the Journal of Chiropractic Humanities, Craig Nelson, D.C., a faculty member at Northwestern College of Chiropractic, states:

The various chiropractic techniques, in addition to prescribing corrective procedures, usually come complete with a theoretical framework to explain the rationale behind the technique. Explicitly or implicitly, each of these techniques claims a unique relationship with the truth. … There is no comparable circumstance in any other health profession.

The Morter HealthSystem — whose purported mission is “to improve the health of mankind worldwide” — melds subluxation theory with other esoterica. The system includes B.E.S.T. (bio energetic synchronization technique), baby B.E.S.T., a stress-management program called “The Twelve Steps to Stress Less,” and nutritional supplementation “to restore the body to its natural alkaline state.” B.E.S.T., the centerpiece of the system, is a pseudonatural variant of self-healing and polarity balancing. M.T. Morter, Jr., M.A., D.C., past-president of two chiropractic colleges, developed the method in 1974 and describes it as an “approach to non-forceful chiropractic.” In “B.E.S.T.” (1980), he claims that an “internal force” — “Innate Intelligence” — totally regulates health, that “Nature” is “not only smarter than we think” but “smarter than we can think,” and that the body “does not know how to be sick.”

In a booklet titled “Baby B.E.S.T.: Infant Adjusting/Care” (1991), Morter states:

The human body was obviously built utilizing subconscious information, as neither our own nor our mother’s consciousness was necessary for the nine months our body was in development. This subconsciousness in man could be thought of as a derivative of the perfect God consciousness that created us. Both GOD consciousness and the consciousness that built us are beyond the comprehension of man. Unlike some would have us believe, God is neither limited by, nor is a reflection of, the subconsciousness of man. The Universal Intelligence, or God, is much more than man can even perceive.

An introductory Morter videotape called “The Health Revolution: Re-Inventing Healthcare” declares: “By applying today’s scientific knowledge to the doctrines of yesterday, we will create the healing science of the 21st century.” It conveys D.D. Palmer’s claims that “innate intelligence” has “the power to conceive, judge and reason on matters which pertain to the internal welfare of the body” and that “the determining causes of disease are traumatism, poison and auto-suggestion.” According to the videotape, trauma, toxicity and thoughts produce “memory-retained engrams” (physical changes in nervous tissue) that interfere with sensory nerves. Such interference allegedly causes “subluxations.” The narrator explains: “Bioenergy — the electromagnetic energy of the universal intelligence that creates and sustains all life — flows through the nervous system naturally. But when negative memory engrams interfere with normal bioenergy, disease happens.” A 1992 videotape cites Kirlian photography.

One of the main premises of B.E.S.T. is that even weak magnetic fields have substantial effects on muscular strength. In “Baby B.E.S.T.,” Morter claims that an electromagnetic field controls the development and repair of the body throughout life. He further claims that physical trauma, chemical stresses (primarily nutritional) and mental stresses affect the movement of this field and may appear as vertebral subluxations, organic disease or emotional disorders. B.E.S.T. supposedly “neutralizes” impediments to the electromagnetic field. Treatment involves applying finger-pressure to equally tender “pulsating points” on the body until — and for at least 20 seconds after — their pulsations synchronize. B.E.S.T. distinguishes between north and south contact-points and between “north-contact” and “south-contact” fingers. It localizes north contact-points on the half of the body that is farther from the earth — regardless of the body’s position — and south contact-points on the other half. North-contact fingers are the right middle finger and the left index finger. South-contact fingers are the left middle finger and the right index finger. According to B.E.S.T., practitioners must use north-contact fingers on north contact-points and south-contact fingers on south contact-points.

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